Less than a year after their first collaboration, Navala returns to the halls of Pricesmart in Colombia with an itinerant bet.
Currently, Navala has an online store in Colombia, as well as attention in social networks and presence in marketplaces. The brand continues to serve its face-to-face market with traveling events organised by Pricesmart and other initiatives.
The chain, owned by Costco, operates under a format of few products, with an inventory of less than 2,500 references compared to the nearly 50,000 references in a traditional department store. PriceSmart does not invest in advertising or carry out promotions, a situation that has allowed it to compete with the growing supply of wholesalers in Colombia, where it has more than 15 per cent of the national business.
Pricesmart redoubles its commitment to local brands and presents constant collaborations with Leonisa, Arturo Calle, St Even, OffCorss, Tall and Cannon, to name a few. The mixed offer between local and foreign brands has been one of the key points of the company’s success in the country. In addition to textiles, the American chain is advancing with new openings in Colombia and with double-digit growth.
