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NBA to Open Paris Store

The National Basketball Association (NBA) and Fanatics, a digital sports platform and global provider of licensed sports merchandise, have announced they are opening the first NBA store in Paris this summer.

The store will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter and will mark the third NBA Store in Europe, joining London and Milan.

Spanning more than 980sq ft, the store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectables from brands including Nike, Mitchell & Ness, New Era and Wilson. The store will also house exclusive NBA Paris-branded apparel and novelties and a customisation area where fans can personalise NBA jerseys and hats for all 30 NBA teams.

Commenting on the opening, NBA Europe and the Middle East Senior Director, Global Partnerships, Steve Griffiths said in a statement: “At the intersection of fashion and basketball culture, Paris has a unique tradition for the game and some of the most passionate NBA fans in Europe. Together with Fanatics and Lids, we look forward to welcoming fans from France and beyond to this exciting new and interactive space where they can celebrate their NBA fandom in style.”