The leading outlet operator in Spain and Poland and the second-largest operator in Europe, has announced robust growth in 2022.
Across the portfolio, total brand sales have reached €1.35bn, a 22 per cent like-for-like increase compared with 2021 and close to six per cent versus 2019. The centres operated by NEINVER in six European countries welcomed nearly 63 million visitors over the course of the year, up 16 per cent compared to 2021.
Brands across the outlet portfolio saw sales growth accelerate throughout the year, outperforming 2021 levels by 25 per cent, with footfall climbing 19 per cent year-on-year. According to Daniel Losantos, NEINVER’s CEO: “After regaining pre-pandemic levels in the second half of 2021, our outlet portfolio continued a strong upward trend throughout 2022, achieving record increases in sales and a full recovery in footfall at the end of the year. 2023 got off to a positive start, with January registering double-digit outlet sales growth compared to 2019 and the beginning of 2020, and footfall outperforming pre-pandemic levels.”
These results “are especially significant in such turbulent economic times as they signal a structural change in demand towards value shopping, highlighting the resilience of the outlet model, its success as a growth channel for our brand partners and its value proposition for customers, whose spending has become more targeted as they recognise the combination of top brands, reduced price and experience,” added Losantos.
