NEOM, the innovation hub in northwest KSA, has partnered with CARE’s, a global project founded by Italian chef Norbert Niederkofler and Paolo Ferretti, to develop a unique culinary identity where food supply is treated responsibly.
Together they will inspire a new generation of Saudi chefs to become change agents, creating exciting, delicious new dishes using fresh ingredients from their own regions.
NEOM and CARE’s will develop a manifesto for food-industry professionals, outlining the principles for sustainable gastronomy and food security, alongside educational initiatives and content to broaden understanding of healthy eating.
Dr Juan Carlos Motamayor, Executive Director of NEOM Food Sector, commented: “In an era marked by the challenges of climate change and food insecurity, NEOM is committed to developing groundbreaking food solutions, with the support of our industry partners and specialists. Working with Norbert and the CARE’s programme gives us the opportunity to demonstrate, develop and implement locally adapted modern food practices that both meet the nutritional needs of consumers in NEOM and the kingdom and preserve our planet.”
