NEOM has partnered with one of India’s premier T20 cricket league teams, Rajasthan Royals, to deliver its first-ever cricket program.
The landmark pilot program aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year. Founded in 2008 and hailing from Jaipur, Rajasthan, Rajasthan Royals is one of the world’s most renowned cricket teams and recognised internationally for its academies and community foundation work.
To mark the partnership, Rajasthan Royals lead owner, Manoj Badale, visited the area to meet CEO, Nadhmi Al-Nasr, community members and take part in a selection of cricket sessions. The cricket program will focus on inclusivity and reflects the Royals’ commitment to promoting the development and innovation of cricket internationally.
With a workforce of thousands already based at the development, cricket has become one of the project’s most popular sports, attracting more participation and a growing number of spectators from those working on site. The upcoming project aspires to be an innovative destination for sport, partnering with global sports brands, championing liveability for its residents and contributing to its dynamic economy.
