Saudi Arabia’s NEOM will see two hotels – 25hours Hotels and Morgans Originals – in TROJENA, the mountain tourism destination that features a ski village.
The move comes after NEOM signed its inaugural hotel partner, Ennismore.
“Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish,” NEOM’s Hotel Development Executive Director Chris Newman said.
TROJENA’s 25hours team “is inspired by the futuristic architecture of the building and will include nods to science-fiction movies as well as to the alpine heritage of the brand,” NEOM said in statement.
The hotel will feature an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with pool. The two developments are aligned with NEOM’s Hotel Development division’s aim to form strategic partnerships.



