The innovative concept has been introduced to inspire and excite consumers through immersive experiences that share coffee as an art.
Nespresso has debuted its new experiential boutique concept in the UK at the Bluewater shopping centre in Kent. The evolved boutique concept is designed to meet shoppers’ changing needs by offering immersive, localised and personalised experiences, exploring the artistry behind some of the world’s finest coffees.
The launch is part of Nespresso’s vision to elevate its retail approach and introduces several new innovations to inspire and excite customers and engage them in the Nespresso brand universe. These include an interactive ‘Taste & Discover’ area, where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines, alongside augmented reality (AR) experiences. AR gives consumers the opportunity to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled, giving waste a second life.
A ‘Coffee as an Art’ masterclass area also invites customers to learn about sophisticated recipe creation – from roasting coffee beans to preparing cold brews – and gain insight into the brand’s AAA Sustainable Quality™ Program. Coffee specialists are also on-hand to assist shoppers in exploring the Nespresso range further, with one-on-one coffee learning, tasting and machine demonstrations, to better understand their taste preferences.
