Nespresso is set to open a new self-service boutique at London Bridge Station, allowing customers to purchase the full range of Original and Vertuo coffees, machines and accessories – as well as drop off used capsules for recycling – during their daily commute.
The new boutique will open its doors to the public this month. The launch is part of the continued development of the boutique network over the past three years, which has introduced a more experience-led approach, and enhanced accessibility to the company’s coffee range and recycling scheme. It follows the opening of three boutiques in 2019 – including micro boutiques in Peterborough and Cardiff, and a fully-immersive coffee experience boutique in High Wycombe.
The boutique, located within the railway arches of the newly-refurbished London Bridge Station, will feature a self-selection service, with automatic checkout using radio-frequency identification (RFID) technology, enabling time-pressed customers to purchase products quickly and easily.
For customers looking for an immersive coffee experience, coffee specialists will assist them in exploring the Nespresso range further, with one-on-one coffee learning, tasting and machine demonstrations. Customers can taste two coffees side-by-side in order to better understand their taste preferences and the full Nespresso range of 28 Original espresso coffees and 28 Vertuo espresso and large-cup coffees.
The boutique décor will reflect Nespresso’s deep commitment to sustainability, recycling and circularity, with sustainably-designed materials including table tops made of used coffee grounds from the Nespressofactory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms. In addition to providing a capsule recycling drop-off point, the boutique will feature spotlight artwork which has been created from recycled Nespresso aluminium.
Guillaume Chesneau, Managing Director of Nespresso UK & ROI, said: “Our boutiques play a key role in the delivery of our brand proposition, through both our flagship and self-service micro locations. Our innovative boutique concept reflects Nespresso’s ongoing commitment to sustainability and recycling, alongside our focus on delivering premium customer experiences.
“Our new micro boutique in the capital’s busy London Bridge Station will give commuters quick and convenient access to their favourite products on the go. At the same time, customers will be able to enjoy the unique, immersive Nespresso experience we’re known for, through deeper learning and coffee exploration with our highly trained coffee specialists.”
The Nespresso boutique concept and open format was designed by award-winning architecture and interior design practice, Universal Design Studio, which was founded by Edward Barber and Jay Osgerby. The London Bridge Station boutique extends Nespresso’s network to 57 boutiques across the UK and Ireland.
Source: Retail Focus