The platform will be available on the app as well as the website and will bring together designer brands with a localised service offering.
The newly-optimised platform intends to reflect the interests and needs of the Middle Eastern customer. The platform features a number of new features including dual language product search; local product curation and specialised in-market personal shopping.
Nisreen Shocair, Chief Executive Officer, Yoox Net-A-Porter Middle East, commented: “As the leading luxury platform, the launch of the localised Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing Net-A-Porter even closer to its customers. We will continue to realise exciting developments in the future, including collaborations with local designers through to new personalised experiences supported by platform capabilities, to ensure we continue to offer best-in-class curation and service in the market.”
Net-A-Porter is a pioneer of personal shopping and client relations service for the digital era. The company continues to innovate and strengthen its offering with virtual styling and invitation only digital exclusives.
