The labels are set to join The Vanguard, the online retailer’s global programme for emerging designer talent.
Three emerging brands are set to join The Vanguard and will receive a comprehensive mentorship within all aspects of their business to “support their long-term development, helping them to become successful brands for years to come.”
The three brands that will be joining the programme include Artclub, founded by Australian-based designed Heidi Middleton. The brand intends to create a ‘natural dialogue’ between art and fashion, utilising sustainable materials in keeping with the ever-growing focus on sustainable fashion as opposed to fast fashion.
Minjukim was founded in Seoul and focuses on ‘artistic creativity, fairytale imagination and art craftsmanship, the brand has become known for its signature style, which combines a youthful playfulness and avant-garde haute couture.’
The final brand is JiaJia, a fine jewellery brand that utilises crystal with each handmade piece set within gold.
