The streaming giant is looking to open its first physical retail and entertainment destination — dubbed Netflix House — at Simon’s King of Prussia mall in King of Prussia, Pennsylvania.
Netflix is inching close to making its brick-and-mortar debut in a two-storey space that was formerly home to Lord & Taylor, it has been reported by Globe Street.
The renovated 120,000sq ft space will offer customers an immersive experience of their favourite Netflix shows with related merchandise, food and themed live events. It is expected to be completed in time for a late 2025 opening, according to the report.
In preliminary plans, the King of Prussia location will reportedly feature a first floor of two large experience rooms and a 250-seat theatre. The second floor will include two smaller experience rooms and a marketplace for food and drinks.
