The three million square feet retail and entertainment centre in East Rutherford, New Jersey is soon to welcome the first Sesame Street Learn & Play in the United States on 16 November.
The 13,000sq ft attraction will combine learning with play, offering an immersive experience for guests of all ages through the world of Sesame Street.
“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic Sesame Street locations and its beloved furry friends,” said Bryan Gaus, Senior VP and General Manager of American Dream. “Sesame Street is cherished by millions and featuring this iconic brand at American Dream highlights our commitment to creating memorable family experiences.”
At the Sesame Street Learn & Play centre, children will explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement.
At the Sesame Street Community centre, kids will enjoy hands-on arts & crafts and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. Kids can also head over to the Sesame Street Playground where they can climb, slide and explore, while discovering fun facts about nature.