Singapore’s new lifestyle and retail destination, New Bahru, is set to make its debut at 46 & 58 Kim Yam Road in River Valley, a project driven by The Lo & Behold Group and joint-venture partner Sunray Group Holdings.
According to Teng Wen Wee, founder and managing partner of The Lo & Behold Group, New Bahru aims to create a destination “driven by discovery.” Wee describes the project as “a lovingly refurbished school building to escape the mundaneness of cookie-cutter malls, where people can come without a plan, yet spend a day wandering around and leave feeling inspired by the New Bahru community, the products and programming. Something that Singaporeans can be proud of, something tourists will write home about and ultimately change the way people perceive local talent”.
As the property gradually opens, New Bahru is set to host a captivating array of pop-ups, activations and events, such as Green-House 2024, Singapore’s premier retail experience, showcasing a wide range of local sustainable home and lifestyle brands. Accompanying the food & beverage, retail, wellness and craft brands is Alma House, an 83-key serviced apartment.
