The brand’s second store in Jeddah underscores their commitment to furthering their expansion in the Middle East.
New Balance, the brand synonymous with running excellence, announced the opening of its fifth store in the Kingdom of Saudi Arabia and its second store in the vibrant city of Jeddah. Strategically located within the popular U Walk Jeddah, the new store offers a memorable shopping experience for residents and visitors alike.
The store features New Balance’s innovative Metro Flex concept, allowing consumers to shop the full brand collection in an immersive environment. This concept enables seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere for an engaging brand experience.
With the aim of providing consumers the best-in-class category experiences, not only from a storytelling and product perspective but also from the lens of a curated consumer journey, the Metro Flex concept store at U Walk Jeddah presents a diverse array of offerings. Customers can discover a comprehensive selection of performance running shoes, walking shoes, training footwear and stylish lifestyle sneakers, alongside a curated collection of performance and athleisure apparel.
Stuart Henwood, Regional General Manager of New Balance in the Middle East, Africa & India, said: “We are thrilled to expand our presence in the Kingdom of Saudi Arabia with the opening of our store in U Walk Jeddah. The latest store opening in the city marks yet another significant milestone that solidifies our aspiration for New Balance’s retail expansion. New Balance remains dedicated to driving innovation in performance technology, delivering premium comfort to athletes worldwide. The brand looks to continue its growth whilst bringing together communities and fans alike through a shared passion for running, comfort and fashion.”
