The leading US athletic footwear and apparels brand New Balance, has opened its first unit in Jeddah – in partnership with franchise partner Alshaya.
The new outlet is located in Red Sea Mall will solidify New Balance’s commitment to its customer base through direct-to-consumer accessibility. This new store opening is realised through New Balance’s partnership with Alshaya, together constructing the foundations of a significant journey within Saudi Arabia, said a top official.
Stuart Henwood, New Balance’s Mena Regional Manager, expressed enthusiasm about this significant milestone by saying: “We are delighted to announce the opening of our new store in Red Sea Mall, Jeddah. This is our first New Balance store in Jeddah which showcases our commitment to how we can best serve and engage with our consumers in the Kingdom.”
The group’s metro flex concept allows for seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere to create a truly immersive brand experience.
