Sawai Fragrances has forayed into the business-to-customer trade and launched ‘Eze Fine Perfumes’ over the weekend.
Sawai Fragrances has launched Eze under its new marketing vertical named Incredible Indriya, the business announced in a press release. Eze made its debut on Saturday with an event that introduced Mumbai’s fashion and beauty crowd to the new fragrances.
“With a rich legacy of over six decades, Sawai Fragrances has carved a niche for itself in the world of perfumery as a designer and manufacturer of essential oils and fragrant elements,” said Sawai Fragrances’ CEO and Perfumer Pushkar Jain in a press release. “With our foray into the B2C segment, Eze fine perfumes is a culmination of three generations dedicating their lives to the development of perfumes. As firm proponents of the Made in India initiative, we are giving the country its own home-grown perfume brand. What fuels this passion is our aim to put the country on the world map as a fragrance force to reckon with.”
