As it builds momentum ahead of opening in 2023, the Grantham Designer Outlet Village has announced a suite of fashion and F&B brands that will take space in the premium outlet – alongside the news it will feature online sales platform Wishibam, a UK-first for outlet retail destinations.

Premium and lifestyle fashion brands Armani, Hugo Boss and Moss Bros have all agreed to take space in what will be the leading outlet retail destination in the East Midlands, alongside household F&B names including Starbucks and Five Guys. The Grantham Designer Outlet Village will offer a comprehensive visitor experience, ranging from its premium fashion brands, quality restaurants and coffee shops to events spaces, all in an attractive landscaped setting. This is set to make it a compelling attraction for shoppers from across its catchment that includes residents, students, workers and tourists in towns and cities across the region, including Cambridge, Nottingham, Leicester, Peterborough and Lincoln.

Tim Morris, Moss Bros, said: “The story of retail during the pandemic has been the story of the success and continued rise of not only online shopping but also that of designer outlets. With Moss Bros having shown remarkable resilience over the pandemic, we are now firmly focused on growth beyond recovery through the development of our casual ranges and improvements in our brand proposition. Therefore, opening new stores, and meeting new customers, at premium retail destinations like the Grantham Designer Outlet Village is at the heart of the next stage in our company’s future.”