Signal Capital Partners, along with Eurofund Group, continue to make progress at Parma Promenade, the landmark retail and leisure redevelopment project in Northern Italy.
Following the acquisition of Parma Retail and its ongoing transformation into Parma Promenade, Signal and Eurofund Group has secured several prominent new occupiers, further cementing the centre’s status as a premier retail and leisure destination. These new occupiers – set to open in Q1 2026 – will make a positive contribution to the mix of overall shopping, dining and leisure experience for visitors.
JD Sports will take up 882sq m, Kentucky Fried Chicken (KFC) will occupy 340sq m, Doppio Malto will cover 500sq m, Cisalfa will span 1,807sq m, Kiabi 1,409sq m, Arcaplanet 908sq m and Medi-Market 308sq m.
Stephane Hepburn, CEO Italy Retail, comments: “We are excited to welcome these trusted leading brands to Parma Promenade. Their presence underscores our commitment to creating a vibrant and diverse retail environment that caters to a wide range of consumer preferences. The addition of these tenants is a testament to the appeal of Parma Promenade as a leading retail and leisure destination.”
Strategically located, Parma Promenade benefits from excellent connectivity via the A1 Autostrada and serves an extensive catchment area, including the city of Parma, which has a population of 200,000. The redevelopment project, which involves a €35M investment, will significantly enhance the retail and leisure offerings, transforming the site into Italy’s first open-air, fully integrated retail and leisure promenade.
