The Swiss-based luxury watchmaker has announced the opening of its new industrial-chic boutique retail concept at City Centre Bahrain.
The new boutique, which is situated on the first floor of the mall and spans an area of 65sq m, features the brand’s unique design concept – a contemporary urban interpretation of an industrial loft.
The design is inspired by a mid-twentieth century industrial building as a nod to a period when the brand’s timepieces and intelligent measuring tools earned Breitling its long-standing formidable reputation. A number of unique artefacts including aircraft propellers and bespoke furniture bring the brand’s worlds of land, sea and air.
Aed Adwan, Managing Director, Breitling Middle East, attended the official opening and ribbon cutting of the store, and commented: “We are confident our customers will enjoy being welcomed into the uniquely-designed environment which allows them to explore the brand’s heritage and discover our new watch collections in a sophisticated but relaxed setting.”
