Before the end of the year, Chaumet will unveil two new boutiques in Southeast Asia, in which to discover the Maison’s universe and collections and they will be unmissable destinations for jewellery lovers in Malaysia and Vietnam.
Featuring a selection of High Jewellery and the emblematic Joséphine, Liens and Bee My Love collections, these elegant new locations testifying to the expansion of Chaumet in the region, where the Maison is strengthening its presence. Scheduled for the end of November, the first boutique will open its doors in the new TRX business quarter in Kuala Lumpur, while the second will welcome its first visitors for the end-of-year holidays in Hanoi’s popular Trang Tien district.
Past and present merge in these two architectural gems, welcoming visitors into an intimate and refined atmosphere, with modernist accents, where the Maison’s symbolic references interact with artworks. Through a blend of traditional and contemporary, they provide a pared-down revisiting of the spirit of 12 Vendôme, the historic Chaumet address in Paris. The sophisticated, bright and airy décor is reminiscent of Parisian apartments. With ears of windblown wheat painted in gold leaf, tiaras sculpted in basrelief, engraved sunburst motifs and walls embellished with nickel silver jewellery models, the more refined the space, the more precious details there are.
