The brand has announced they will be teaming up with Highsnobiety for a series of collaborations with creatives and brands across Europe, to re-imagine the iconic Foot Locker ‘Striper’ Jersey.
The ‘Striper’ uniform is one that employees of Foot Locker around the world have been wearing for more than two decades has had barely any changes to it in that time, specifically to its black and white colour scheme – but this collaboration promises to put a new spin on an old classic and look to reinvent and celebrate local sneaker and streetwear brands.
Launching today, the first collaboration is with the Amsterdam-based clothing brand The New Originals (TNO). Renowned for making durable performance clothing for creatives, TNO creates for those who think outside the box and as a brand they are deeply rooted in the cultural landscape of Amsterdam.
The New Originals’ vision of the Foot Locker jersey takes its inspiration from the brand’s signature colourful and playful visuals and includes TNO’s mascot, Freddy. Customers who want to get their hands on one of the exclusive TNO x Foot Locker jerseys will need to move fast, as there are only 130 pieces available, on sale in Foot Locker stores in The Netherlands as well as online across Europe from today.
A spokesperson from The New Originals, said: “Foot Locker has always been a staple to us. When we were kids we always dreamt of getting a pair of shoes at the Kalverstraat store. But our moms were never able to take us shoe shopping. Coming from that, we’re more than excited to have this collaboration happen.”
