Global training expert and multi-brand retailer WIT Fitness has announced the launch of its latest unisex collaboration with luxury streetwear clothing brand, Represent.
This freshly signed collaboration is a first for Represent and their fitness-focused 247 range. This particular range was created to incorporate garments with the brand’s aesthetics in clean silhouettes. The pieces have been created to be worn for active and casual intent, with every purpose in mind.
George Heaton, Owner and Founder of Represent says: “WIT is a lighthouse for Britain in the functional training and CrossFit space, and with my passion for this lifestyle ever increasing alongside the development of the 247 project under Represent, we wanted to align the 2023 launches with meaning and purpose. With shared values in collaborative efforts, the WIT relationship is more than product.”
Dan Williams, Founder & CBO says: “Represent is one of the most exciting Streetwear brands in years and their entry into the training market via the 247 range further enhances our view that training is now a sport in its own right. At WIT we were the earliest adopters of this and have hopefully played a small part in the development of apparel, collaboration and creativity in the training space. I have the highest respect for George, Michael and the brand’s growth as a British-born powerhouse and also their passion for fitness and training and forging into this space.”