The new destination called The Guild will occupy a space of 15,000sq ft and will feature eight home-grown brands.
Located in Dubai’s DIFC, ICD Brookfield Place, which is a joint venture between Investment Corporation of Dubai (ICD) and Brookfield Asset Management, recently opened its doors to the public. The property features four acres of dining, retail and community space. ICD Brookfield has signed a pre-let agreement with Bull & Roo Hospitality Investments, a Dubai-based food and beverage company that will bring the concept to life.
Ben McGregor, Investment Director of ICD Brookfield, commented: “Innovative and exciting concepts are key ingredients in successful placemaking. With a long-held aspiration to be more than just a great place to work, we have carefully curated all elements of the project’s ecosystem to address the full spectrum of people’s daily lived. We are thrilled to partner with Bull & Roo to create a truly unique culinary destination that can only be experienced at ICD Brookfield Place.”
While Tom Arnel, Managing Director of Bull & Roo, added: “The Guild is my dream project; I’ve been building up to this my entire career and I can’t wait to see it come to life at ICD Brookfield Place. We are creating a new dining concept, unlike any other in Dubai, and the team is gearing up to launch an all-encompassing experience.”
