The company that focuses on the marketing of caps and urban fashion has taken a massive step forward in Argentina with the opening of its first physical space.

Their first unit in the country is situated in the Alto Palerno shopping centre in Buenos Aires. According to sources from the firm to, the store has an area of ​​50sq m. Customers to the store can find the full range of products including premium lines.

Headquartered in Buffalo and founded in 1920, New Era manufactures and markets hats, apparel and accessories internationally. It has distributors on five continents and headquarters in North America, South America, Asia-Pacific and Europe. It currently produces and distributes more than 60 million caps annually in more than 125 countries.