The company has just opened the first-ever flagship store in Seoul, South Korea. Ahead of the launch, celebrities such as the brand’s global ambassador Rosé checked out the new location.
The BLACKPINK member arrived at the event in a black blazer and shorts set paired with a polka dot shirt. In addition to the K-pop star, names like Claudia Kim and Yeseul Han were spotted wearing Vaccarello’s designs from the French brand.
Fully owned by Kering and spanning two floors, the newly opened store boasts a modern look with black-and-white marble walls and floors. Products are displayed on a series of shelves with a combination of glossy and matte finishes. Taking centre stage inside the space is a neon-lit sign reading “I WISH YOU WERE HERE,” a collaborative installation piece by Korean artist Jung Lee.
