Shenzhen, China is the home for Armonia, Armani beauty’s new global flagship store which combines high-tech and high-touch elements.
The new 3,230sq ft retail space is a reflection of harmony – ‘armonia’, in Italian – and mindful beauty; the pillars of Armani beauty;’s identity and purpose, according to Véronique Gautier, Global President of L’Oréal. “[Armani’s] natural sophistication allows you to reveal who you are — this inner self, inner power,” she said.
To connect with themselves and disconnect from the daily grind, the brand created numerous new ways for customers to take a break from life’s hustle and bustle. Customers are encouraged to find their own energy, develop a balance between inner and outer light, and create harmony with the surrounding world.
As a hybrid experience, Armonia combines offline and online elements. “There is a completely seamless journey,” added Gautier.
