Shaftesbury has announced the opening of four brand new flagship stores on Neal Street, Seven Dials.
Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.
Samantha Bain-Mollison, Retail Director at Shaftesbury, added: “Seven Dials is a hub for aspirational and creative brands, and the recent openings of Absence of Colour, Rockett St George, Mr Jones Watches and My Runway Group are exciting additions that reflect the spirit of our destination. We are always seeking to diversify our community through the innovative curation of our tenants and the flurry of retail activity on Neal Street is demonstrative of that.”
This news follows a busy 2022 for Seven Dials with the opening of both art gallery, The Hook and British fashion brand The Ragged Priest on Neal Street, as well as lifestyle brand, Adorn the Common, and sustainable women’s performance wear brand, Dai, both of which are located on Monmouth Street.



