Burger & Sauce’s franchisee for Kings Heath, Talha Masood has invested in a new restaurant in West Bromwich which is now open.
The new site is situated just off the high street on Bull Street and has created 20 new jobs in the area. Talha Masood who is Saad Masood’s brother – founder of Burger & Sauce – has a QSR background and is also franchisee for multiple food brands. With over ten years of experience in the industry, Talha was quick to recognise the simplicity of the Burger & Sauce model and was keen to invest.
“I looked at the numbers of the existing stores and could see how with the help of strong relationships with platforms like Uber Eats, the simple, fresh burger experience had caught on so rapidly! I own the Kings Heath franchise which is managed by my team and now I’ve invested in West Bromwich too, to provide the unique Burger & Sauce experience to more customers. West Bromwich is an up-and-coming area. We will occupy the ground floor of a new build. It’s a big space originally designed for three stores, however, I decided to take the whole 2,500sq ft to offer 50 covers, plus delivery to the local area once established.”
