The giant flagship will open on Singapore’s Orchard Road this summer after Lendlease Global Commercial Reit secured additional floor area at its 313@Somerset shopping centre.
The Puma Singapore flagship is the sport brand’s first in Southeast Asia and will span 660sq m, housing the full Puma range, including Puma Select.
Sanjay Roy, GM Southeast Asia at Puma, said: “The opening of our first flagship store in Southeast Asia is a key milestone in our expansion plans for the region. We look forward to bringing fans of the brand a fuller Puma experience with exclusive products lines at the new store.”
The new store headlines a list of new and additional tenants at 313@Somerset, made possible by expanding the leasable floor space by 948sq m. Lendlease Global is calling the extension Somerset Belt and intends for it to become a ‘vibrant youth precinct as part of the Singapore Tourism Board’s wider plan to rejuvenate Orchard Road into a must-visit lifestyle and leisure destination.
