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New Hasbro Site to Launch

Visitors to the American Dream mall will soon have a new entertainment venue to experience at the three million square foot mall.

The Gameroom Powered by Hasbro, a 41,500sq ft entertainment centre featuring arcade games, attractions, retail and full-service dining, is slated to open on 26 June. Guests are invited to engage with classic board game titles such as Battleship, Candy Land, G.I. Joe, Trivial Pursuit, Clue, Monopoly and Transformers, among others.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, Senior VP and General Manager of American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

“At the end of the day, we’re in the business of play and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase,” said Matt Proulx, Hasbro’s Senior VP of Global Experiences, Partnerships and Music. “Whether it’s a round of laser tag at the G.I. Joe Battle Station for adrenaline or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom.”