New Hub to Open on 11 May

Saudi Arabia’s General Entertainment Authority (GEA) has announced that the Kingdom’s newest luxury shopping and entertainment hub, VIA Riyadh, will open its doors on 11 May in the capital.

A part of a wider initiative under the Saudi Vision 2030 plan to modernise the country and develop its entertainment sector to help diversify the economy, VIA Riyadh will boast the Kingdom’s first St. Regis Hotel property in addition to elite shopping outlets, cinemas and international food market, reported SPA.

Lauding the Saudi King Salman bin Abdulaziz and His Royal Highness the Crown Prince for their support in turning Saudi Arabia into a mega tourist destination, GEA Chairman Turki bin Abdulmohsen Al Al Sheikh said VIA Riyadh, one of the finest entertainment destinations in the capital, will offer visitors upscale hospitality, shopping, and accommodation services.

“Via Riyadh will feature five-star hotel Regis, 22 luxury stores, 15 restaurants and cafes, seven cinemas, and an international food market,” he stated.

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