Founded in 1973, The Conran Shop is a world-renowned retailer known for its iconic furniture, lighting and home accessories designs, and boasts stores across London, Paris, Japan and South Korea. To celebrate half a century in business, the company recently turned to Sascha Lobe and Kimberly Lloyd at Pentagram to craft a new visual identity for the brand.
The new identity features a brand architecture logo system and a bespoke typeface family, encapsulating a spirit of modernity and sophistication while paying homage to the visionary spirit of the brand’s founder, Sir Terence Orby Conran, who died in 2020.
As The Conran Shop continues to expand in existing and new territories, including Japan, Korea, Asia and the Middle East, the new brand architecture needed to accommodate the unique characteristics in each market whilst staying true to The Conran Shop’s overarching identity.
To capture the spirit of these regions and forge a connection between their vibrant cultures and the brand, each logo marque was designed to serve as a visual ambassador in its respective territory.
The new brand architecture is a dynamic system that revolves around a contraction based on the line ‘The Conran Shop’, serving as its spine while providing a foundation for expansion, akin to a well-crafted architecture.
This thoughtful and versatile system reflects the brand’s commitment to harmonising tradition and innovation, allowing the store to flourish and evolve in diverse global markets.
