The retailer Neighborhood Goods is putting the spotlight on hard-to-find consumer product brands.
Called The Marketplace, the new in-store concept features a collection of some of the most interesting consumer product goods found online as well as in the surrounding kitchens of each store’s region. The concept is now open in Neighborhood Goods’ Austin store, with more locations to follow later in the year.
Launched in-market in late 2018 in Plano, Texas, Neighborhood Goods is described as a modern alternative to the traditional department store. It features a diverse and rotating line-up of contemporary brands – the majority direct-to-consumer companies new to physical retail – products under one roof, along with a restaurant.
“From our earliest days, we’ve been thinking about how to thoughtfully feature CPG products in our spaces,” said Matt Alexander, Co-Founder and CEO of Neighborhood Goods. “Like so many others, we find the CPG space to be exciting and compelling, but, as with many of our other brands, hard to find and sample in-person.”
Alexander added that Neighborhood Goods is ringing its signature curatorial philosophy — balancing established and up-and-coming names with local partners — to the CPG category. “And, most of all, we introduce it in a wholly unique way, as an extension of our restaurant and its menu,” he said.
