C3 Arabia is eyeing 550 locations across the kingdom in five years as it targets gyms, gas stations, airports, campuses, sports venues, malls and Saudi-mega projects.
The omni-channel food technology platform C3 and Saudi-based WK Holding have unveiled a joint venture which is targeting a revolution for the region’s food, beverage and lifestyle industries.
C3 Arabia represents a major international venture for C3 (Creating Culinary Communities), which manages and operates award-winning full service restaurants, culinary centres, ghost kitchens and mobile delivery.
Layla Abuzaid, Founder and CEO, WK Holding, said: “C3’s expansion throughout Saudi Arabia will democratise haute cuisine by owning the food tech space in the region and we will assemble a best-in-class hospitality hub in the kingdom for the region, for the world. We will unlock local talents, celebrate our vibrant culinary culture, and export globally. C3 in Saudi Arabia is a world-first; no other platform has such transformative capacity to unite nations.”
Abuzaid added: “We are resolutely ambitious, committed to the realisation of Vision 2030 and to playing our part in establishing the kingdom as an epicentre of excellence… Saudi Arabia will become a blueprint global destination where culture and communities thrive.”
