The official ground-breaking of K11 Shanghai Middle Huaihai Road Land Parcel Project has commenced.
This marks the beginning of the second K11 in Shanghai and the Group’s latest effort in advancing K11’s Journey of Imagination. Following the settlement of Mainland China’s first-ever K11 Art Mall in Shanghai in 2013, the Group secured another foothold in the Middle Huaihai Road in August 2020.
The project will gather a team of top global talents in the creation of a brand-new art and culture landmark, further expanding K11’s ecosystem and strategic layout in Eastern China and the whole country. Taking the pioneering cultural-retail concept to the next level, K11 strives to create a momentum for long-term social development, meanwhile creating shared value for the wider community.
Adrian Cheng, CEO, New World Development and Founder of K11 Group, said, “Following the establishment of Mainland China’s first K11 Art Mall in Shanghai in 2013, we are pleased that K11 is setting foot in this city once again. This iconic cultural-retail landmark on Middle Huaihai Road will mark another milestone in K11’s strategic development in Eastern China and beyond. We will continue to create shared value with all stakeholders of society, creating fertile ground for the union of business and community, and enriching people’s lives through a Journey of Imagination.”
