Hongkong Land has opened a new $33M attraction called Kidzplorer within its new shopping mall in Southwestern China, The Ring, Chongqing.
Kidzplorer is an edutainment attraction that focuses on STEAM (Science, Technology, Engineering, Arts and Mathematics). It occupies a net floor area of nearly 3,000sq m and offers a nine-zone play area, a STEAM classroom, a family café and party rooms, alongside a retail store featuring a range of STEAM concept toys and products. Kidzplorer uses the latest technology to ensure the ultimate experience for all visitors, including smart location wristbands worn by children visitors that support real-time tracking.
Spanning the next five years, this new $33M investment will be rolled out to other cities across the Chinese mainland. Together with ‘The Ring’ series, Kidzplorer is a value-adding enhancement that underlines Hongkong Land’s commitment to driving strategic innovation, forging the future of Chongqing Liangjiang New Area and beyond.
Mr Robert Wong, Chief Executive of Hongkong Land, said, “With a history of more than130 years, we constantly seek the next opportunity to respond to the changing preferences and demands of our tenants and customers by introducing innovative concepts and fresh offerings, with a view to elevating the value of our portfolio for the Chinese mainland and across the region. Kidzplorer represents Hongkong Land’s breakthrough in providing innovative family-friendly amenities into our retail experiences, answering the needs of today’s customers, many of whom are parents who visit along with their children.”
