Miiro, a new lifestyle hotel brand, has announced plans to launch a characterful collection of individually designed hotels in the heart of Europe’s most vibrant cities, with Paris and Barcelona opening their doors in summer 2024, followed by London and Vienna in 2025.
Derived from the Latin word ‘miro’, meaning ‘I wonder’ and with the double vowel symbolising reflection, Miiro encourages guests to pause, to look around, and to savour every moment. Each hotel is inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.
Miiro’s debut hotel, Le Grand Hôtel Cayré marks the rebirth of the historic Hôtel Cayré, where Parisian artists, writers and intellectuals once resided. With a design inspired by the old-world charm of Saint-Germain-des-Prés, the hotel draws on the creative culture of the surrounding boulevards and avenues to create a new community within the neighbourhood. Alongside its 123 rooms and suites, the hotel’s classic French brasserie and exclusive bar are set to become a favourite for guests and locals alike.
Next, Borneta will open its doors in the charismatic old artisan quarter of El Born, Barcelona. The hotel has 92 rooms, an atmospheric restaurant with an open-plan kitchen, cocktail bar and a rooftop terrace offering spectacular views of downtown Barcelona. Positioned in one of the most interesting areas of the city, guests are invited to discover the charms of the Ciutat Vella, from its narrow streets and squares to its Gothic churches, and authentic bars and restaurants.
Neena Gupta, CEO of Miiro and Executive Director of Group Strategy and International Hospitality at InterGlobe Enterprises comments: “My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024.”
