Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Amorepacific, Korea’s leading beauty company, have signed a Memorandum of Understanding (MOU) to strengthen regional partnerships and accelerate the growth of K-beauty in the booming online beauty category in Southeast Asia. This year, Amorepacific will not only be focusing on growing its online presence in Southeast Asia, but have also included Taiwan as a new market within the partnership to boost its reach and share in the wider region.
Since launching on Shopee Mall in 2018, Amorepacific has recorded exceptional growth in Gross Merchandise Value (GMV), and doubled its e-commerce business regionally, in 2020. The leading Asian beauty brand aims to take its success further on Shopee with data-driven strategies, joint marketing efforts and more co-branded collaborations. Amorepacific also aims to expand the coverage of its current portfolio of brands on Shopee to more markets, in order to meet untapped demand and provide an even wider assortment of products to consumers. These brands include Sulwhasoo, Laneige, Mamonde, Ryo, Mise en scene, innisfree and Etude.
