The UK’s largest cinema chain group has announced the opening of the new ODEON Luxe West End in Leicester Square, part of The Londoner hotel’s £300M development.
ODEON Luxe West End will boast a brand new Dolby Cinema™, powered by a dual Dolby Vision laser projector and Dolby Atmos immersive audio, providing the greatest viewing experience for guests through the most cutting-edge technological advancements in both sound and vision.
The new Dolby Cinema will be the second in London and will have 168 seats, made up of 166 luxury recliners and two for wheelchair access. In addition it will have a 13.3 metre screen and 67 speakers, individually wired and amplified, ensuring that every seat in the house offers film fans an amazing immersive experience transporting them to the on screen action. There will also be a nine metre audio visual entrance to tantalise cinemagoers’ senses before they take their seats.
The new screens are part of the continued rollout of ODEON Luxe, a premium proposition that combines the best in cinematic experience with the ultimate comfort and enhanced food and beverage options. This is something the public have missed while stuck at home and highlights ODEON’s efforts to innovate and develop its guest experience.
