The lifestyle retailer Urban Outfitters is on course to launch a new pop-up site later this month on London’s Kings Road.
Set to be called the ‘Summer Dress Shop’, the upcoming 275sq ft site will be attached to Anthropologie will be redesigned to become a pure Urban Outfitters space that will showcase its full dress range.
Fashion Director Malika Zagzoule said: “Summer dresses are such a staple in everyone’s wardrobe. Whether our customer wears a dress on holiday, in town, to a friend’s house or event, Urban Outfitters has something for everyone. Our unique approach to designing the dress range has allowed us to organically grow our offering of beautifully crafted garments to a point where it deserves to be celebrated and highlighted in its own way.”
