The iconic, timeless Italian luxury brand has opened a pop-up store at SKP Beijing for the launch of their new Silk Capsule Spring/Summer 2021 collection.
The brand has collaborated with Hong Kong based creative agency, Branding Records, to launch the immersive omni-channel location. Salvatore Ferragamo has translated and contextualised the brand storytelling into a one-of-a-kind emotional experience.
The pop-up portrays the brand’s well-known bold, loud and exploratory personality making it the perfect location to boost brand awareness and encourage consumers to connect with Salvatore Ferragamo. The location is filled with a number of extraordinary signature prints from the new collection which is characterised by the iconic elements from the Maison’s silk heritage.
Technology plays a key role in the new pop-up store; a WeChat mini programme perfectly blends the brands Online-to-Offline enablement, driving traffic to both physical and digital touch-points.
