Launched last Saturday in the 4 Temps de la Défense shopping centre near Paris, the selective perfumery brand Marionnaud has launched a new store concept called the Greener Store.
Entirely redesigned, this 271sq m store combines eco-design, personalisation and services. The case, which gives pride of place to PEFC-certified wood and recyclable materials such as steel, also plays the low energy consumption card with its LED lighting. Marionnaud is also continuing its recycling program initiated in 2016 by setting up bins (glass space / other space) allowing customers to bring back their empty beauty products and sort them, in return for reductions.
Bought in 2005 by AS Watson, a subsidiary of China’s Hutchison Whampoa, Marionnaud employs 3,000 people and has stores in France, Switzerland, Italy, Austria, the Czech Republic, Romania and Slovakia.
