WHSmith has announced the opening of its new store format at London Euston railway station, incorporating a combined offering of news, books and convenience products, alongside health and beauty products and a pharmacy.
The new store is WHSmith’s first combined pharmacy format store in rail, allowing shoppers to browse a wide selection of pharmacy products, cosmetics, and a comprehensive health and beauty offer, including market-leading product ranges from brands such as Avène, L’Oréal and Rimmel.
The store also provides a full pharmacy offer from partner, Well – a major operator within the pharmacy market and customers will be able to benefit from a qualified in-store pharmacist to give them personalised support and advice as they journey through the station.
Additionally, the retailer hopes that travellers will be inspired by the new store design which looks to create an engaging visual impact while allowing the store to clearly signpost the products, services and offers available.
WHSmith Travel Managing Director Andrew Harrison: “We’re delighted to have opened our first combined WHSmith and pharmacy format in rail at London Euston station. Making our customers’ journeys easier is our passion, and this new store really does provide the best in convenience retail with a one-stop-shop solution for passengers on their journey through the station.”
