Leading fashion and homeware retailer JD Williams has unveiled its new clothing range which they are calling Anise.
The own-brand reveal includes premium, sustainable materials while still prioritising manufacturing initiatives that are less harmful on the planet.
Created in-house, the idea behind the collection is to allow shoppers of JD Williams to include additional clothing options which are sustainable to their wardrobes, without having to compromise on design, fabric or quality.
Sarah Welsh, CEO of Retail at N Brown, said: “This collection has been created for women with a fresh and modern fashion attitude. Designed for the more casual moments in our customers’ lives, it focuses on the use of premium, sustainable fabrics, and longevity and versatility. The range aims to attract more eco-conscious shoppers, without compromising on style and value – something we know our JD Williams customers will love and appreciate.”
