Frasers Group’s FLANNELS has opened in Midsummer Place in Milton Keynes with Sports Direct also due to open before Christmas. The brands join several new openings due to happen at the shopping centre.
FLANNELS have opened in a 20,000sq ft space that features their luxury beauty and fashion brand offer. The store opening demonstrates FLANNELS’ continued belief in physical retail and its strategy to bring luxury experiences to untapped markets, placing FLANNELS at the forefront for luxury fashion with new consumers.
Lauren Barrie, Group Head of Luxury & Premium at Frasers Group comments: “FLANNELS Milton Keynes brings our mission to extend luxury to every corner of the UK to life. Transforming the former Debenhams space into a modern luxury hub, we’re thrilled to be the go-to luxury destination in Milton Keynes, meeting customers’ evolving needs with an engaging retail experience.”
Sports Direct and FLANNELS will join Apple, which moved to a larger unit in the summer to open a next Generation Apple store, the second to open in the UK and the first outside of London. Lane7 will follow, completing the transformation of the former Debenhams store location, adding an exciting leisure brand to complement the existing fashion offer.
