Occupying 4,000sq m over four levels, the new Samsung experience store in Seoul highlights what the company is all about.
Located within OMA’s Galleria building in Seoul is Samsung Infinity, a new store that showcases systems and products such as smart phones, electric cars, kitchens and personal environment control and much more. At the centre of the new experience store is the INFINITY tower.
JHP designed the store and are responsible for the eye-catching centre piece, and as JHP CEO Steve Collis puts it: “We designed it… but emotionally we are still coming to terms with what we have created.”
One customer recalls… “I recall going in but then walking immediately out again only to look at my watch and find that two hours had passed. I felt elated, entranced and in something of a state of ecstasy but I could remember nothing.”
