The Saudi Crown Prince has announced the launch of Boutique Group, which will convert and manage a selection of historic palaces across the Kingdom.
It was announced yesterday by Salman bin Abdulaziz Al Saud that the newly-launched hospitality brand, Boutique Group, will convert and manage a collection of iconic historic and cultural palaces across Saudi Arabia, turning them into ultra-luxury boutique hotels.
As part of their mission, Boutique Group will revive the vibrant heritage and culture of Saudi Arabia by creating a new and unique hospitality experience. The first phase of the project will focus on the development of three historic palaces in co-operation with the private sector, including Al Hamra Palace. Upon completion, this will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah.
Meanwhile in Riyadh, Tuwaiq Palace will provide 96 keys including 40 luxury palace suites and 56 luxury villas and Red Palace will bring together 71 keys including 46 luxury suites.
