The new property on a picturesque peninsula in Southern Portugal is AB Concept’s first full-scope resort project in Europe.

Located on the sun-drenched shores of the Algarve, where jagged cliffs merge with crystal clear waters and all-year sunny climes, the 134-guestroom hotel and 83 residences, brings W Hotels’ distinctive energy to Portugal for the first time. It is also AB Concept’s first full hotel and residences project in Europe, where they have designed every element of the resort. AB Concept’s intriguing design entwines the Algarve’s striking natural scenery and rich Portuguese history with the W brand’s signature style.

The new W Algarve represents a new generation of hotels within the W portfolio, conceived and designed to be fully integrated in local life, not just a luxury destination but a landmark on the Portuguese coast, contributing to the area’s development. This new location marks a shift in the area’s hospitality landscape as it remains open through winter, promoting year-round tourism.

The destination’s mesmerising curved Benagil caves inspired the flowing design of the hotel’s interior spaces, while the colour palette of blues, aquamarines and turquoise nods to the azure sky and surrounding Atlantic Ocean. From fabrics and surfaces to tempting textures, each detail of the hotel is intentional. Guests will discover expertly curated art and spectacular lighting all telling the story of local traditions and heritage – from ceramics, mosaic and crochet to Moorish costume, fishing livelihoods and the destination’s surf culture.