Film producer Warner Bros. has announced it will open an official Wizarding World store, the very first in the world, in New York. The opening of the store that is focused on the universe of Harry Potter and its spin-offs, is expected to happen this summer – hoping to make the most of the high season.

Unique experience – The store will be opened on Broadway, next to the famous Flatiron Building. Measuring 1850 sqm and spanning three floors, the store will feature the largest collection in the world dedicated to Harry Potter’s universe – including spin-offs like Fantastic Beasts. Fans will be able to buy magical things like wands and robes, but also more down-to-earth products like ‘Every Flavour Beans’ which featured in the books and films.

“This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic”, vice-president retail Sarah Roots states in a press release. “We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences.”

Source: www.retaildetai.eu