Next extends their beauty offering from online into bricks and mortar stores.
Taking over the former Debenhams location, the Next store includes a Beauty, Home and Women’s fashion lifestyle offering, bringing visitors even more high-quality retail choice. This is one of the first of Next’s physical beauty stores to open, which will see the retailer extend its fast growing premium online beauty offer into bricks and mortar.
Featuring beauty brands such as Benefit, Urban Decay, Bare Minerals, M.A.C and Lancôme, the new concept store is set to become a popular addition to the North West London retail destination.
Kate Grant, speaking on behalf of intu Watford commented: “We are delighted to have welcomed the first shoppers to Next Beauty & Home at intu Watford. This is a great addition to the centre, and will be fantastic for visitors looking to purchase gifts in the run up to Christmas. We are seeing a healthy flow of new deals and openings like this one across our centres, as confidence continues to pick up across the retail sector.”
